Mobile
Desktop
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Project Details
Duration
Responsibilities
Personas, Usability Studies, Refining designs, User flows,, SiteMap, Accessibility, Digital wireframes, Mockups,
02/2022 05/2022
Role
UX/UI Designer
Adobe XD, UX/UI Design Process
User Research, Competitive audit, Paper wireframes, lofi & hifi prototypes
Tools & Processes
The Solution
REM-TAL is a user friendly responsive website that makes the rental process simple and enjoyable across all devices.
THE CHALLENGE
Busy working adults want a site that’s not complex, to find homes in communities that meet their expectations, in order to avoid a negative living experience.
Key Features
Heading 2
Renter Resources
Feature Highlight
The rental process can be complex for those who are not experienced renters, and for experienced renters who have to deal with new situations. The resources interface addresses complexity by providing pre and post process videos and pdf documents for renters and landlords to help them through the process.
Environment Analysis
Feature Highlight
The environment a property is located in determines whether a living experience meets users needs. High crime, lack of entertainment, neighbors, and management are factors that need to be considered when picking a property. This interface makes that easy!
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Understanding the user
Design Process
Understanding the User
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USER RESEARCH
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PERSONAS
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USER JOURNEY MAPS
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COMPETITIVE AUDIT
Starting the Design
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SITEMAP
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PAPER WIREFRAMES
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DIGITAL WIREFRAMES
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LOW-FIDELITY PROTOTYPE
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USABILITY STUDIES
Refining the Design
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MOCKUPS
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HIGH-FIDELITY PROTOTYPES
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ACCESSIBILITY
Professional
1
Students
2
Parents
2
Young Adults
2
Qualitative Interviews
We interviewed people between the age of 18-54 years old, with backgrounds ranging from professionals, young adults, students, and parents to understand how we could meet their expectations of finding their ideal rental property.
A properties environment determines users living experience
1
2
Users struggle with finding available housing
Users think the rental process is complicated
3
Insights
Goal: to understand how we could meet the expectations of a diverse group of renters and address the renters pain points
User Research
Persona Development
Mika is a busy working adult who needs to find a rental home in a community that meets her expectations, because Mike wants to have a positive living experience.
Age: 25
Education: Bachelors Degree
Hometown: Cleveland Ohio
Family: Has Roommates
Occupation: Entry Level
We designed a persona to serve as a cumulative representation of all the common user needs, goals, thoughts, feelings, pain points and actions into account, that we derived from our interviews and insights.
Mika Thomas
Biography
Feelings
Summary
Goals
Mika is an accountant who works full time. She is moving from one rental property to another and searching for a positive living experience
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to use one app to handle the entire rental process
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to find an app with the best online representation of the rental property
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to have an easy transition from one rental to another rental
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frustrated with how crime makes for a negative living experience
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Dealing with an unpredictable landlord can be frustrating
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I feel Stressed hunting for homes
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Available Housing is an issue
Problem Statement
Pain Points
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Complexity of rental process
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Living Environment
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Property Availability
User Journey Map
Mapping Mikas user journey revealed that having a website for renters that
focuses on all aspects of being a renter is what users truly want.
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Use Filter to browse Homes
Task 1
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Eager
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Inquisitive
Feelings
Improvements
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Create filters
that matter
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schedule tour
for homes
Task 2
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Schedule Tour
online
Improvements
Feeling
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Excited
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Optimistic
Feelings
Take Property
Tour
Best example of property
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Excited
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Nervous
Task 3
Feeling
Improvements
Provide Move in
documents
Task 4
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Consider entire rental process
Feeling
Satisfied
Relieved
Improvements
Competitive Audit
Goal: Compare rental home browsing product options and how each competitor handles the rental process
Zillow
%20Renters%20Website%20Design%20Case%20Study%20(9).png)
Airbnb
apartments
Trulia
Starting the Design
Site Map
Paper Wireframes
Digital wireframes
Usability Studies
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Study Plan Introduction
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Research Questions
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Key Performance Indicators
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Research Methodology
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Research Script
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Survey
Users liked the simplicity of the sites language
Users Felt like theresponsive header made it easy to navigate longer pages
Users liked having multiple ways to find a rental home profile from the search page
Task Completion
100 %
Nav Vs Search
50 %
0 %
User Error Rate
Study Parameters
Study type
Moderated Usability Study
Location
Online Zoom Interviews, United States
Participants
5 diverse individuals
Length
20-30 minutes
Refining the Design
Mockups
Property Availability
Feature Highlight
Finding a rental home that is available when you need it can be challenging for renters. The rental property profile addresses the pain point by allowing renters to join a waitlist for specific unit types in one click.
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Measuring Success .
____ Key Findings
What We did well
Listened to user feedback, analyzed feedback, applied changes to new and existing features based on user feedback and product goals
Used branding and storytelling to create a visually appealing product design and presentation
Our target audience shared that the design was “very user friendly”, more engaging with the images in place, and made the rental process “pretty simple”.
What I would do differently
I would prioritizing inner page navigation on longer pages for convenience
I learned how important it is to focus on the user needs when coming up with design ideas and solutions. Designing for different device sizes can force you to be creative with layout elements but consistency with functionality and hierarchy is key to create smooth experiences across devices.
What I learned
Next Steps
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Identify any additional areas of business or and user needs to ideate new features - feedback
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Conduct a follow up design critique session, test and iterate on designs until kpi milestone are reached
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Release new updated version of design that benefits both the user and stakeholders
