How will we turn company processes into exciting digital products?

• We will decide what digital products to create depending on the company business objectives. We will use branding and motion design to make the digital products exciting and user friendly. ​

How will we manage Balancing Brand Representation for two brands?

• ​We manage balancing brand representation by creating clear guidelines on how each brand's elements, such as logos, color palettes, and messaging, would be used to ensure equal representation in the final content. Which helped maintain brand integrity for both parties.

How will we merge two distinct visual designs into a single cohesive design?

• By developing a hybrid visual style that incorporated elements from both brands we merged two distinct visual designs into a single cohesive design.

How will we design content that appeals to both brands audiences?

• To address audience considerations, we had to identify overlapping audience segments and focused the content on these shared interests, ensuring it resonated with both groups. Additionally, we aligned both brands on shared objectives  so there was a clear understanding of what success would look like.

How will we incorporate brand elements and balance complexity within digital products?

• To incorporate brand elements we had to use both motion and static design to make the digital products interesting and informational​

How will we make sure the scaled or adapted across different platforms & formats while containing consistency for both brands?​

• We designed content and digital products with scalability in mind, using modular components that could be easily adjusted for different needs, platforms, and regions. This approach allowed the content to remain flexible and consistent across various applications.